On a Facebook group I belong to, a dude asked a question about how to book consultations. He was following the Ultimate Marketing Machine, a product that I created and sold for the former GKIC, which includes putting together a “shock and awe box.” For the uninitiated, that is a package of material you send to a lead. They absolutely work and can be highly effective.
However, this particular dude was getting bogged down in the time and expense it was taking to create this. I told him he didn’t need it and that my framework of using a webinar as a lead generation magnet, having the webinar sell a consultation, having people apply to talk to you on the phone, and then closing them worked exceptionally well. It’s how I sell 15K-50K done-for-you projects.
(As an aside, unlike all of the other high-ticket gurus, I do NOT close on the phone. I send out a well-crafted email after the call that closes for me AND makes EVERY SALE STICK.)
My friend, Parthiv replied to my suggestion by “respectfully disagreeing” with me and then listed all the reason why a shock and awe box is powerful. Now, Parthiv has a business that sells done-for-you shock and awe boxes 🙂 but that is neither here nor there. He is correct and as I said before they are effective, however, if creating this marketing tool is slowing you done from getting to the money, then you need an alternate, simpler plan.
We often make things so damn complicated that it takes us forever to complete it, and sometimes we never finish it. It can be exhilarating to map out the be all and end all marketing funnel on paper but then implementing them becomes a daunting, time-consuming task that never gets done. Remember this:
A simple plan that’s executed is far better than a complex “better” plan that never gets done. Start with a basic strategy, test it, and then build upon it. Your bank account will thank you.
Kick butt, make mucho DEEnero!
Dave “Get To The Money Fast” Dee
P.S. Your bank account will also thank you for upgrading to being a Dave Dee Inner Sanctum VIP. Every month you receive cut-and-paste marketing campaigns, a Masterclass on specific one-to-many selling strategy, a sales motivation newsletter sent you via first-class mail, monthly coaching with yours truly, and more. (This Friday, for example, in addition to the next Masterclass being released, I’m doing a live bonus training inside of our private Facebook group on goal setting and productivity,)
The deadline for getting all of this is this Thursday. Upgrade your status here: