Boo!
Did I scare ya?
Today, in the final part of our unnamed series about attracting clients, I’m going to share with you a simple tip that produces spooktacular results.
I’ve mentioned the use of an oversized postcard to generate leads when I sold Magnetic Marketing. There is stellar sales copy written by Dan Kennedy on both the front and the back of the postcard, but I did make one slight change to it. Namely, I changed all of the testimonials to match the target market I was mailing to. For example, when I sent it to dentists, all the testimonials were from dentists. Make this slight change causes a significant boost in response.
I’ve done the same thing with webinars and onstage presentations. If I’m speaking to a niche audience, I make sure that at least some of the testimonials are from people inside the niche. Granted, this isn’t always possible, but when it is, it’s always worth the effort.
Here’s one more idea before I vanish quicker than Dracula at sunrise:
When you get a powerful testimonial from a happy client, use that as the basis, write a lead generation email and a printed mail piece, and send it to prospects in the same industry. I would often put the testimonial on the outside of the envelope and use a yellow highlighter to make it stand out. That not only gets your letter noticed, but opened.
Yes, it’s genius.
I asked you at the beginning of this email if I scared you. Well, what’s frightening is you’re in danger of missing out all of November’s Dave Dee Inner Sanctum VIP benefits, including the overstuff Masterclass I’m releasing tomorrow at noon ET. In this masterclass, you will discover how to construct the ultimate one-to-many sales and marketing campaign. This campaign is based on how I sold millions of dollars worth of Dan Kennedy’s Magnetic Marketing program. Along with the Masterclass, you receive every single sales piece I used, including a recording of Dan’s live Magnetic Marketing “stump speech,” the 7-figure webinar I created, the lead generation postcards, the 7-part course, the sales letter, order form, and more. By modeling what I share with you, either in part, or in whole, you will have a rock-solid campaign for attracting leads and converting them into customers, clients, or patients.
If you miss this, you might want to drive a stake through your heart.
Avoid that fate and become an Inner Sanctum VIP here:
Dave “Happy Halloween” Dee
P.S. In case you missed it, here are links to parts one and two of this series.
{Part 1} The doggone truth you need to hear
{Part 2} A frighteningly powerful system for attracting clients