Tomorrow, I’m making an Italian dinner for four friends. A couple of our guests are vegetarian, so I’ll be serving meatless courses. Here’s the menu. (For the record, there is a sales lesson here.)
Course 1:
Cheese Trio with Truffle Honey (Pecorino, Parmesan Reggiano, Ricotta Bruschetta)
Prosecco
Course 2:
Cannellini and Escarole Soup with Garlic Oil
Sauvignon Blanc
Course 3:
Cacio e Pepe
Pinot Grigio
Course 4:
Eggplant Parmesan
Simple Green Salad
Barbera
Course 5:
Mixed Berries with Mascarpone-Limoncello Cream
Course 6:
Espresso Panna Cotta
Malbec
Digestivo
Amarone
Are you hungry yet?
This menu took a while for me to design, and it follows a specific order with each course leading naturally to the next. There is a mixture of salty, sweet, and bitter flavors. The wine pairings complement the ingredients. It’s a balancing act, much like crafting a sales presentation or marketing campaign.
To produce spectacular sales, you need to follow a proven formula. The structure of the presentation is as important as the presentation itself. You don’t want to “serve” up the close before you’ve created the desire to buy. You want to elicit a variety of emotions in your audience. And like a beautiful wine pairing, you need to balance delivering content with making a strong pitch.
When all of the elements come together, your audience will crave what it is you’re selling.
If you want to master the art and science of one-to-many selling and get access to one of the most successful marketing campaigns of all time, then it’s time for you to become a Dave Dee Inner Sanctum VIP.
At noon ET today, I’m releasing my new Masterclass to VIPs. It’s an analysis of how I sold Dan Kennedy’s Magnetic Marketing System, first as a licensee, and then for the company he founded. You will get access to a recording of Dan’s original one-to-many sales presentation, sales letters, a lead generation course, an oversized lead generation postcard, a recording of a webinar I created that sold 1.5 million dollars worth of the product on autopilot, and more.
Once I release the masterclass, the vault is locked. I don’t offer back issues, so if you want in, now is the time to join us.
www.davedee.com/vip
Dave “Chef” Dee
