Italian dinner and wine pairing sales secrets - Dave Dee

Italian dinner and wine pairing sales secrets

Tomorrow, I’m making an Italian dinner for four friends. A couple of our guests are vegetarian, so I’ll be serving meatless courses. Here’s the menu. (For the record, there is a sales lesson here.)

Course 1:

Cheese Trio with Truffle Honey (Pecorino, Parmesan Reggiano, Ricotta Bruschetta)


Course 2:

Cannellini and Escarole Soup with Garlic Oil

Sauvignon Blanc

Course 3:

Cacio e Pepe

Pinot Grigio

Course 4:

Eggplant Parmesan
Simple Green Salad


Course 5:

Mixed Berries with Mascarpone-Limoncello Cream

Course 6:

Espresso Panna Cotta




Are you hungry yet?

This menu took a while for me to design, and it follows a specific order with each course leading naturally to the next. There is a mixture of salty, sweet, and bitter flavors. The wine pairings complement the ingredients. It’s a balancing act, much like crafting a sales presentation or marketing campaign.

To produce spectacular sales, you need to follow a proven formula.  The structure of the presentation is as important as the presentation itself. You don’t want to “serve” up the close before you’ve created the desire to buy. You want to elicit a variety of emotions in your audience. And like a beautiful wine pairing, you need to balance delivering content with making a strong pitch.

When all of the elements come together, your audience will crave what it is you’re selling.

If you want to master the art and science of one-to-many selling and get access to one of the most successful marketing campaigns of all time, then it’s time for you to become a Dave Dee Inner Sanctum VIP. 

At noon ET today, I’m releasing my new Masterclass to VIPs. It’s an analysis of how I sold Dan Kennedy’s Magnetic Marketing System, first as a licensee, and then for the company he founded. You will get access to a recording of Dan’s original one-to-many sales presentation, sales letters, a lead generation course, an oversized lead generation postcard, a recording of a webinar I created that sold 1.5 million dollars worth of the product on autopilot, and more.

Once I release the masterclass, the vault is locked. I don’t offer back issues, so if you want in, now is the time to join us.

Dave “Chef” Dee

About the Author Dave Dee

Dave Dee is the author of the new book, “Sales Stampede” that shows you how to create and deliver signature presentations from the stage or via webinars that sell your consultations, products, or services like magic. For more information and to grab your copy, CLICK HERE now.