Only 11 hours left

We left the house at 9:30 AM and landed in NYC at 8:30 PM. So getting from Atlanta to New York shouldn’t take 11 hours.

First, the flight was delayed for three hours. Believe me when I tell you that you can eat a lot of Delta lounge cheese in three hours. Then the plane circled La Guardia airport for over an hour. When we landed, there wasn’t a gate available for another hour. When we arrived at the gate, there was a medical emergency on board, so we waited until that was taken care of before getting off the plane. (The woman was fine, by the way.)

‘Twas a long trip, kemosabe.

Time is an interesting thing, isn’t it?

Time can fly, or it can drag.

Time can be on your side, or time can be your enemy.

In a one-to-many sales presentation, time can be used as a deadline to get people to take action. Here are some examples:

  • You need to schedule your appointment before “X.”
  • There’s only “X” amount of time left before the special offer expires.
  • I only have “X” amount of time slots available on my calendar.

Without some type of deadline, most people will procrastinate.

The problem I see with most folks who sell professional services is that they use “time” as a deadline in a clunky way that feels inauthentic and manipulative.

In April’s Inner Sanctum VIP masterclass, I show how you can use time as a deadline in an elegant believable way by rewriting part of the close from a presentation a financial advisor sent me. If you are doing webinars or seminars to get prospects to schedule appointments with you, then what I reveal will get more of your audience to act immediately.

You can become an Inner Sanctum VIP here:

Kick butt, make mucho DEEnero!

Dave “The Clock is Ticking” Dee

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