We left the house at 9:30 AM and landed in NYC at 8:30 PM. So getting from Atlanta to New York shouldn’t take 11 hours.
First, the flight was delayed for three hours. Believe me when I tell you that you can eat a lot of Delta lounge cheese in three hours. Then the plane circled La Guardia airport for over an hour. When we landed, there wasn’t a gate available for another hour. When we arrived at the gate, there was a medical emergency on board, so we waited until that was taken care of before getting off the plane. (The woman was fine, by the way.)
‘Twas a long trip, kemosabe.
Time is an interesting thing, isn’t it?
Time can fly, or it can drag.
Time can be on your side, or time can be your enemy.
In a one-to-many sales presentation, time can be used as a deadline to get people to take action. Here are some examples:
- You need to schedule your appointment before “X.”
- There’s only “X” amount of time left before the special offer expires.
- I only have “X” amount of time slots available on my calendar.
Without some type of deadline, most people will procrastinate.
The problem I see with most folks who sell professional services is that they use “time” as a deadline in a clunky way that feels inauthentic and manipulative.
In April’s Inner Sanctum VIP masterclass, I show how you can use time as a deadline in an elegant believable way by rewriting part of the close from a presentation a financial advisor sent me. If you are doing webinars or seminars to get prospects to schedule appointments with you, then what I reveal will get more of your audience to act immediately.
You can become an Inner Sanctum VIP here:
Kick butt, make mucho DEEnero!
Dave “The Clock is Ticking” Dee
