After church yesterday, my son David and I went to an authentic Szechuan restaurant. This type of Chinese food is known for it’s firey, and in some cases, “numbing” food.
We ordered a chicken dish made with dozens of chili peppers. It was spicy and utterly fantastic although my son drank about a gallon of water to quench the fire inside his mouth.
On the way home, David made the fatal mistake of touching his eye which now was burning as well as the inside of his mouth. Of course, I thought that was very funny because it didn’t happen to me. Yes, I’m a nice dad, for sure.
At this point, you might be thinking I’m crazy for loving food that causes an inferno inside your mouth. But I’m not the only person, because the restaurant was packed with Chinese families enjoying their Sunday lunch as well. Next store people were enjoying Mexican food, and I think that is crazy.
You, my friend, are a unique individual, and although I don’t recommend you “let your freak flag fly” when it comes to business, I do suggest that your uniqueness should come through in your marketing and sales presentations.
Don’t make your website look like everyone else in your category. Don’t create generic marketing. When speaking or doing webinars, let your personality shine through.
Your uniqueness is key to making sure you never fall into the commodity business trap.
In the Inner Sanctum VIP masterclass being released this Wednesday, at noon ET, I will be sharing with you how to make your webinars and in-person presentations unique and entertaining. I will be giving you actual slides to put into your PowerPoint or Keynote, that will engage your audience, get them involved, and make your talk stand out from everyone else’s.
I’ll also be handing you a done-for-you, unique marketing campaign, that will get your phone ringing with top prospects wanting to book appointments with you.
There will be other “uniqueness” surprises in this Masterclass as well.
Isn’t it time you stand out from the crowded field of your competitors?
Make it happen by upgrading your status to VIP here:
Kick butt, make mucho DEEnero!
Dave “Sameness Is Boring” Dee