Earnings & Results Disclaimer

Last updated: October 2026

Dave Dee, Inc. provides sales and business education through books, PDFs, emails, presentations, workshops, advisory programs, and other resources.

Our aim is to help you improve your sales effectiveness and turn more prospects into clients. We do not promise that purchasing, reading, attending, or implementing our materials will produce a particular financial or business result.

No Guaranteed Earnings or Business Outcomes

Unless expressly stated in a separate written agreement, we do not guarantee any specific income, revenue, profit, sales increase, conversion rate, number of appointments or clients, or return on your investment.

Learning a strategy or implementing a system does not ensure that it will produce the same outcome in every business. You may achieve different results, including no improvement, and business activities can involve financial losses.

Testimonials and Individual Experiences

The testimonials and case examples we publish describe genuine experiences reported by individual clients or customers.

They should not be treated as an average result, a forecast of your results, or a promise that you will achieve the same outcome. A person’s reported experience may relate to a particular product, presentation, service, or period of time; it should not automatically be attributed to every program or resource we offer.

Statements about Dave’s own business experience likewise describe his experience, not a prediction of yours.

Understanding the Numbers

Different examples may discuss sales, gross revenue, contract value, client lifetime value, income, or profit. These measures are not interchangeable.

Unless a figure is expressly described as net profit, do not assume that a sales or revenue figure deducts advertising, staffing, delivery, taxes, or other business expenses.

Contract value does not necessarily mean that the full amount has already been collected. Estimated client lifetime value reflects anticipated value over time, rather than money received on the day a prospect books an appointment.

Likewise, leads, appointments, and expressions of interest are not the same as paying clients or completed sales.

Read each example in its stated context.

Factors That Affect Your Results

Your outcomes depend on circumstances that include:

  • Your products or services, pricing, and offer.

  • The quality and volume of your prospective clients.

  • Your market, competition, and economic conditions.

  • Your experience, skills, and existing sales process.

  • How consistently and effectively you implement.

  • Your operating costs, available capacity, and business decisions.

Effort and implementation matter, but they do not guarantee success. Previous results also do not guarantee future performance.

Any goals, targets, projections, or illustrative calculations we identify as such are not statements that those outcomes have already occurred or will occur.

Your Business Decisions

Our materials provide educational information. They do not replace advice from qualified legal, tax, financial, or other professional advisers.

Evaluate whether a product, program, or strategy is appropriate for your business before investing money or making changes. If you operate in a regulated profession, obtain any required compliance review before using sales scripts, presentations, or marketing materials.

You remain responsible for your business decisions and for complying with the requirements that apply to your activities.

Express Guarantees and Your Rights

If a particular offer includes an express written guarantee, that guarantee is governed by the terms supplied with that offer.

This disclaimer does not cancel an express guarantee, change an agreed refund or cancellation policy, or limit rights that applicable law does not allow us to exclude.

Questions

If you would like clarification about a result, example, or offer before purchasing, contact us at [email protected].

Dave Dee, Inc.

1083 N Collier Blvd #411 Marco Island, Florida 34145 United States