I Was Getting Leads…
But Too Few Were Turning Into Clients.
I started my entrepreneurial journey as a professional entertainer. I loved the work. But with only three shows a month, I wasn’t building a real business or providing for my family. It was so bad that I considered getting a conventional job...which felt like a death sentence to me.
So I became a serious student of marketing. And when I put what I learned to work, my phone started ringing.
I was excited. These were people interested in hiring me. I thought, “This is it. Now I’m going to be living my dream.”
But very few of those conversations turned into booked shows.
Dave with his wife and business partner, Kalia.
I’d figured out how to get people to call, but I hadn’t figured out how to get them to hire me.
I was spending time and money generating leads, answering questions, and talking to prospects…only to have most of them go nowhere.
At first, I was frustrated. Then angry. And then, truthfully, depressed.
I'd thought that once I generated leads, everything would fall into place. Now the phone was ringing, but the business...and the life...I wanted still felt out of reach.
That’s when I became a serious student of selling, influence, and human behavior.
I needed to understand what people really wanted, what stopped them from saying “yes,” and how to help them make the decision to hire me.
As I put what I learned into practice, I went from three shows a month to more than 25 in less than 90 days.
The service hadn’t changed. The way I sold it had.
As those results became visible, I was invited to speak at business conferences about how I’d grown my business.
The people in those audiences were financial advisors, attorneys, consultants, and other business owners. Yet they recognized the same challenge:
They knew they could help people but getting those people to say “yes” was another matter.
The principles I’d used to grow my business helped them grow theirs.
For example, Tim Piccirillo, a marketing consultant wrote, "Your stuff has basically tripled my business and my income. Anyone not using your materials should have their head examined."
I appreciate Tim’s enthusiasm, although I’m not qualified to diagnose anyone! But I do know this: if your business needs to turn leads into appointments and appointments into clients, what I have to share with you is practical and valuable.
I was later hired to work directly with legendary marketing expert Dan Kennedy to design and execute some of the biggest sales events in our industry, putting my expertise in selling and influence to work on a much larger scale.
Selling and mind reading share something that has fascinated me throughout my career: what people reveal, what they keep to themselves, and what moves them to act.
Onstage, I use that understanding to astonish an audience. In business, I teach you how to uncover what prospects truly want but aren’t telling you—and use that insight to help them say “yes.”
That connection is at the heart of my forthcoming book, Sales Secrets of a Mind Reader. I’m also the author of Sales Stampede.
Today, my wife and business partner, Kalia, and I build on more than 25 years of helping professional service business owners and other experts grow their businesses. I help them turn more prospects into clients...so they can enjoy higher profits and more freedom.
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Dave Dee, Inc. © 2026