Answers To The Pop
Marketing Quiz

1. Every month you do not contact your customers:

a. You lose 1% of them
b. You lose 5% of them
c. You lose 8% of them
d. You lose 10% of them

Most business people do not stay in touch with their customers nearly as much as they should. If you don’t contact your customer for 10 months their value has diminished to zero.

2. Recent surveys have concluded that the reason people stop patronizing a business is:

a. No reason
b. They find a competitor they like better
c. They moved away
d. They had complaints and were not taken care of

No question about it…in most cases customer service sucks these days.

3. The biggest competitive advantage you have is:

a. Having the best product or service
b. To profitably be able to spend more to get a customer
c. Having the best prices
d. Having a great location

Huge, gigantic secret that very few business owners know or can comprehend. But the ability to profitably spend more money to “buy” a customers puts you light years ahead of your competition.

4. Which one of the following is NOT an advertising mega-mistake:

a. Brand/Image Building
b. Using more graphics than sales copy
c. Single reason for response
d. No call to action

Sorry this was a trick question! These are ALL advertising mega-mistakes.

5. What is the question your Unique Selling Proposition must answer?

“Why should I, your prospect, choose to do business with you versus any and every other option available to me in your category? Why should I choose to do business with you versus any and every other option available to me in
your category?”

6. To instantly create a cash flow surge you should:

a. Spend less on your advertising
b. Raise your prices
c. Mail a special offer to your customers
d. Work harder at getting leads and customers.

The most valuable list you have is your customer mailing list. To create a cash flow surge, put together a special offer for your customers and mail it to them.