The story of a father and his son…

My seven year old son, David, has been asking me for quite a while, “Daddy, when can you and I go out by ourselves and do some ‘man stuff’?”

Tonight’s the night we are going to do just that.

I was thinking of taking him to a strip club (That’s a joke, by the way. I actually hate those places.) but decided to go to the Thrashers game with him instead. We are going to make a night of it. I booked a room at a very nice hotel near the arena, so we could stay in downtown Atlanta overnight.

I think I’m more excited than he is about this and he is pretty darn excited!

The point of all of this is I’ve structured my business so I can do things like this, on the spur of the moment. I’ve built my business around the lifestyle I wanted. I don’t work for my business, my business works for me.

Some people would say I’m lucky to fly first class from Atlanta to California, first-class at least every other week and that I can take time off whenever I want, do do whatever I want. These same people would tell me that I was “lucky” to be able to afford to stay in a nice hotel, go to all the hockey games I want and sit in the best seats. But you know what?

“Luck” does not have a damn thing to do with it.

Sure, I acknowledge that I have some advantages that other people might not have. (By the way, having rich parents is NOT one of my advantages). On the other hand there are people with far greater advantages who have not accomplished squat. Conversely, there are people who had far less advantages than me but are kicking butt.

What’s the difference that makes the difference?

Knowing what you want, making a plan for it and then working your ass off to make it happen.

Most people only dream about what they’d like their life to be about but never DO anything about making it a reality. They are either too lazy or unmotivated to get up off the couch.

There are also business owners, who work hard and think that’s all they need to do to succeed. Yes, hard work is important BUT many business owners think “hard work” means working “in” the business instead of “on” the business.

For example, the guy who owns a restaurant thinks he’s working hard to make his business better if he is spending time in the restaurant instead of getting out of the restaurant to think and plan for the growth of his business. This is where the real work and the highest leveraged payoff is.

Other business owners are too cheap or intellectually lazy to spend the time necessary to invest in themselves by reading books, attending seminars, hiring coaches, etc. They are even MORE lazy when it comes to developing strategy to take their business to the next level.

Yes, I think my business, the information marketing business is the perfect business. But that is because it fits the lifestyle that I want to have. YOU need to decide about how YOU want to live and spend time, energy and money designing your business around that.

Kick butt, make mucho deenero!

Dave Dee

PS: Why not make 2008 your best year ever by planning out all of your marketing campaigns now AND get all the tools you need to create the vitally important elements of those campaigns? Do you think, if I helped you with that and even did some copywriting for you that it’d be easier and that you’d make a LOT more money? (Um, the answer is “FRIGGIN‘ YES!”)

You’ve got two choices:

First you can fly to Atlanta and pay me $10,o00 for a day of private consulting. The problem is I have very few open days available.

Second, you can attend my exclusive, 25 person “Profit Plan Workshop” in January and walk out of it ready to kick ass in 2008. If you haven’t registered yet, jump on over to NOW.






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