Over the next three days, we’re going to talk about the truth of what it really takes to generate a lead and then turn that lead into a customer, client, or patient.

There will be no sugar-coating of the process. You’re going to discover the whole truth and nothing but the truth.

To illustrate the process, I’m going to use a real-life case study I am intimately familiar with — the selling of Dan Kennedy’s classic program, Magnetic Marketing.

No one, other than Dan, has sold more of that product than your fearless leader. I am numero uno by a long shot. Years ago, I bought a license to sell Magnetic Marketing and sold more of ’em than any of the “big name gurus” who also invested in the license. Then I worked for the company founded by Dan and sold millions of dollars worth of the product from automated webinars and onstage.

Warning: What you’re about to learn applies to whatever it is you sell, not just information products.

Here’s the first truth you need to be aware of:

Their ain’t one magical thing you can do to generate leads and turn ’em into customers.

I wish there were. It’d be sweet to be able to just one thing and have the DEEnero start pouring in. But, there isn’t.

Here are all of the components I used to sell Magnetic Marketing.

• An oversized lead generation postcard.
• An audio recording of Dan Kennedy selling Magnetic Marketing live from the stage.
• A special report.
• A sales letter.
• A print order form.
• A free online course.
• Speaking.
• A webinar.

Yep, I used all of that to sell a $297 product. Seem like overkill? It wasn’t because I knew that I wasn’t just selling a product; I was creating a customer. In fact, I used Dan’s Magnetic Marketing to launch my very first 10K per person coaching group, back in the day. I had 15 folks sign up for it, and all had bought Magnetic Marketing first.

Tomorrow, I’m going to tell you how I put all of the pieces together, but how would you like to get your hands on all of those marketing and sales materials, and receive a deep-dive masterclass on everything?

You can get all of that and more when you become a Dave Dee Inner Sanctum VIP now. All of those materials, including the masterclass, are being released inside the members-only portal on Friday, November 1st, at noon ET. After that, you’ll never be able to access that particular masterclass and all of the marketing documents again.

Now is the time to upgrade your status to VIP by going here:

www.davedee.com/vip

Dave “To Tell The Truth” Dee