I just came back from my annual physical. I go to a concierge doctor, so there is no waiting. I check-in, and the doctor sees me. You’ve got to love that.
Years ago, my doctor made the switch from seeing as many patients as he could to having a select group of patients pay a “membership fee,” so he could spend more time with each patient, give better service, and make more DEEnero. He told me he would never have it any other way.
My words of wisdom for you today are not about switching your business to a “concierge format,” although that might not be a bad idea, it’s simply to add another level of service to what you do. There is always a percentage of your clients who will buy the deluxe version of what you’re selling instead of the basic version.
Can you create a “slack adjuster” product or service that you don’t expect to sell a lot of but, when you do, it’s time to break out the Cristal?
This simple, little idea could put mucho DEEnero in your pocket.
Dave “Yes, I’m Healthy” Dee
P.S. Here’s what I’ll be talking about during the webcast tomorrow:
- Why the old model of generating clients is broken and what you need to be doing instead. (Imagine waking up every morning with a calendar full of prospective clients eager to meet with you!)
- How to book more consultations in 45 minutes than you now do all month with prospects who are ready, willing, and able to pay higher fees. (Yes, that sounds like “hype” but when you see the complete model, you’ll understand why this is true.)
- George Costanza’s marketing and sales secret that will leapfrog you over your competitors. (This principle is shockingly simple but only the bravest of the brave will ever use it. See if that’s you when you tune in.)
- The biggest mistake you’re probably making that is killing your sales and what to do instead. (Virtually everyone makes this mistake. Fix this and your closing percentage will skyrocket.)
- The simple four-step structure for your consultations that close with ZERO PRESSURE. (You do NOT need to use old-fashioned, manipulative sales “techniques” if you choreography your consultation correctly. Dave will show you how.)
- How to use “psychic selling” techniques to double, triple or even quadruple your income without being “sales-y.” (This is the most controversial part of the training, but if used ethically, you will help more prospects say “yes” to you.)
Reserve your spot here:
https://zoom.us/webinar/register/WN_h12UWm1WTbWQ6cdTX0D07w