Alright, I’ll admit it. I’m addicted to the show “Jane The Virgin,” streaming on Netflix.
Kalia wanted to watch it, and although it’s not a show I’d typically be interested in, I remember watching a video where two Buffalo Sabres hockey players discussed it during a game. “Hey, if tough hockey players endorse it, it must be good, “I thought.
The problemo was that the hockey players were talking about the show “Emily In Paris” and not “Jane The Virgin.” Your fearless leader misremembered the video.
And that’s the power of endorsement.
When a business owner endorses you and your services to their clients or circle of influence, it carries a lot of weight. Part of the trust the endorser has built with their clients is transferred to you.
During an Inner Sanctum ELITE mastermind meeting, I mentioned that my good friend and subscription retention expert Robert Skrob created a new product for which I wrote the sales letter. Several Elite members immediately bought his product.
Robert’s cost to get a new customer? Zero. (Hmm, maybe I should have asked for a commission. Lol.)
The odds of those same buyers investing in his product if he emailed them cold are much lower.
Additionally, Robert instantly made a bunch of sales because I talked about his product to a group of people.
Coupling an endorsement from a respected authority with a one-to-many sales presentation puts traditional referral marketing on steroids.
If you want to get more clients with no marketing expense, find someone you can endorse and can endorse you and do a webinar swap. Do that regularly and watch your marketing expense decrease and your profits grow.
Kick butt, make mucho DEEnero!
Dave “Can’t-Wait To Watch Jane Tonight” Dee
P.S. In February’s Inner Sanctum “Sales Arcana” print newsletter, I share how to find joint venture partners, how to approach them, so they say “yes” to endorsing you, the three main endorsed webinar frameworks, and how to choose the one that’s right for you.
You can get details about joining us in the Inner Sanctum here: