Gary Halbert, AKA the “Prince of Print,” was famous for many things—his outrageous, can’t-look-away sales letters, his ability to turn words into cold, hard cash, and his no-B.S. approach to marketing. But one of the biggest things he understood?

The power of direct mail.

Now, I know what you’re thinking. “Dave, we live in a digital world. Who sends snail mail anymore?”

Smart marketers. That’s who.

While everyone is flooding inboxes and social media feeds, your competition completely ignores a golden opportunity: the mailbox.

Halbert knew that when something physical lands in someone’s hands, it gets noticed, stands out, and feels real. When it’s done right, it deepens relationships and makes you unforgettable.

This is especially true when staying in touch with your existing clients.

Think about it. Your clients are the easiest people to sell to—they already know you, like you, and trust you. But if you’re only relying on email or hoping they “remember” you when they need something… you’re making a big mistake.

A simple monthly print newsletter, a personal letter, a birthday card, or even a lumpy mail package can keep you top of mind, increase retention, and even generate referrals—without fighting for space in a crowded inbox.

And here’s the kicker…

Because almost no one else does it, direct mail gives you an unfair advantage.

So, here’s your action step:

List your top clients and send them something physical in the next 7 days. It could be a quick “just checking in” letter, a printed article they’d find valuable, or even a postcard. Just do something that stands out.

Halbert would approve.

Kick butt, make mucho DEEnero!

Dave “Snail Mail Ain’t Dead” Dee