Unless you’ve been living under a rock (or blissfully ignoring the news), you’ve probably seen the latest wave of AI deepfake videos making the rounds.
Politicians, celebrities, even regular people—all being digitally manipulated to say things they never actually said.
And it’s only getting harder to tell what’s real and what’s fake.
Now, you might be thinking, “Dave, what does this have to do with staying in touch with my clients?”
Everything.
Because in a world where AI-generated content is flooding every channel, real, human connection is becoming a premium asset.
And one of the easiest ways to create that connection?
Personalized video.
I’m not talking about some slick, overproduced promo. I mean quick, simple, straight-to-camera videos where you check in with clients, thank them for their business, or share a useful tip.
This is 100X more powerful than another generic email buried in their inbox.
Here’s why it works:
- It feels personal. People do business with people, not faceless companies.
- It builds trust. When they see your face and hear your voice, they remember you.
- It’s unexpected. Hardly anyone does this, which makes you stand out.
And the best part? It takes less than a minute to do.
So here’s your action step:
Today, record and send a short video message to a client. See how they respond. I guarantee you’ll be pleased.
Kick butt, make mucho DEEnero!
Dave “No Deepfakes Here” Dee