So I was on The Facebook earlier this morning, and a marketing dude was offering a hardcover book for free, and you only pay shipping and handling. He was using the now classic book funnel.
I started reading some of the comments, and what to my wondering eyes did appear? People were complaining that the book wasn’t really “free,” others calling the guy a “scammer,” others asking if they could just get a pdf, so they didn’t have to pay anything for the book, etc.
I’d bet my bottom dollar that these freebie seekers aren’t successful and I know for a fact they would make terrible customers. A cheapskate, entitled complainer is not someone I want on my list, and my guess is, you don’t want them either. So my question is, is your marketing attracting those people or the customers you want?
Lead generation advertising should accomplish two goals: First, to attract the people you want to work with and second, to repel the people who you don’t want mucking up your system. Most entrepreneurs only think regarding the number of leads and not quality. And then they complain that they don’t like the people who they are working with. Well, you attracted them, Bubba.
You reap what you sow.
Kick butt, make mucho DEEnero!
Dave “No Losers Allowed” Dee
P.S. If you missed my “Peak Behind The Curtain” webinar yesterday, you can watch it by going here.