Let’s step into our time machine and travel six months into the future.

Scenario one:

You’re still grinding it out, trying to get clients from word of mouth, expensive Facebook ads, or posting valuable content.

You feel drained. Frustrated. And questioning whether all the effort is worth it.

Scenario two:

You have a signature talk that builds demand every time you give it, whether in-person or on a webinar.

Your calendar fills with pre-qualified, high-trust leads.

You’re in command.

You’re energized.

You’re finally being paid what you’re worth for doing what you love.

Same time frame.

Same you.

The difference?

You crafted your presentation to lead your audience to a decision.

That’s an example of future pacing.

It’s not just some NLP trick; it’s about helping your audience feel the consequences of action… or inaction.

Future pacing towards the beginning of your presentation is a powerful way to get your prospects out of their head and into the emotional consequences of not making a change, while simultaneously showing them what’s possible if they do.

You want to walk them into a future they want and contrast it with the one they’re afraid of. You don’t want to exaggerate and make the future darker or brighter than it could be; rather, you want to create a vivid and realistic mental movie of their future.

Do that, and you’ll help them make the right decision. Your best prospects will then decide to book an appointment with you.