Yes, kemosabe, I write a lot about meatballs but I had to tell you about a ghastly thing I heard the other night at dinner.
While eating at our favorite Italian restaurant with friends, and after a couple of glasses of vino, I asked Robin how she made her meatballs. Shockingly, she said, “I make turkey meatballs.” Say what?! TURKEY meatballs. Good God. That’s just plain wrong.
To make a delicious meatball, you need the trifecta of meats. Veal, pork, and beef. (It’s shocking to think that I used to be a vegan. I’m glad I fixed that problem.)
There are also three critical ingredients for effective marketing. The right message delivered to the right market, via the right media. If you’re not getting the results you desire from your advertising, then one or a combination of those three elements is off.
When I was a full-time mentalist, I wrote some pretty darn compelling sales copy, but if I tried to market my “psychic” show to fundamentalist Christian churches, I would not have done well.
If your target market is 75-year-old men, then using Instagram for lead generation probably isn’t going to give you the most bang for your advertising buck.
On the other hand, you can have the right market, use the right media, but if your message doesn’t resonate with your audience, your results are also going to be poor.
You need to have “message, market, and media,” all working in tandem to produce “delicious” results.
On Thursday, at noon ET, I’m going to show you how to do that during my life webcast, The Perfected Blueprint For Selling Professional Services.” If you haven’t registered yet, you can do so here:
Okay, now I need to go to the supermarket and stop anyone from buying spaghetti squash pasta.
Kick butt, make mucho DEEnero!
Dave “Trifecta of Meats” Dee
Dave Dee is the author of the new book, “Sales Stampede” that shows you how to create and deliver signature presentations from the stage or via webinars that sell your consultations, products, or services like magic. For more information and to grab your copy, CLICK HERE now.