Yes, kemosabe, I write a lot about meatballs, but I had to tell you about an awful thing I heard the other night at dinner.

While eating at our favorite Italian restaurant with friends, I asked Robin how she made her meatballs after a couple of glasses of vino. Shockingly, she said, “I make turkey meatballs.” Say what?! TURKEY meatballs. Good God. That’s just plain wrong.

To make a delicious meatball, you need the trifecta of meats. Veal, pork, and beef. (It’s shocking to think that I used to be a vegan. I’m glad I fixed that problem.)

There are also three critical ingredients for effective marketing—the right message delivered to the right market via the right media. If you’re not getting the desired results from your advertising, one or a combination of those three elements is off.  

When I was a full-time mentalist, I wrote some pretty darn compelling sales copy, but if I tried to market my “psychic” show to fundamentalist Christian churches, I would not have done well.

If your target market is 75-year-old men, using Instagram for lead generation won’t maximize your advertising dollars.

Conversely, you can have the right market and use the right media, but your results will also be poor if your message doesn’t resonate with your audience.

It would be best to have “message, market, and media” all working together to produce “delicious” results.

On Thursday, at noon ET, I will show you how to do that during my life webcast, The Perfected Blueprint For Selling Professional Services.”  If you haven’t registered yet, you can do so here:

https://davedee.com/webinar-dec-19/

Okay, now I must go to the supermarket and stop anyone from buying spaghetti squash pasta.

Kick butt, make mucho DEEnero!

Dave “Trifecta of Meats” Dee