Earlier this week, Karen and I awoke at 4:00 AM to hollowing winds that were so loud, it sounded like a tornado was approaching. We got out of bed to look outside, and what did our wondering eyes see?
That isn’t right! It should not be snowing in Atlanta. I moved here over two decades ago to escape the snow in New England.
After cranking up the heat, Karen and I slipped back into bed, took out our iPhones, and did one of our favorite things – we checked out the weather in Marco Island, Florida, where we are building a new home. It was 74 degrees.
We drifted back to sleep smiling, knowing that we would be in Marco next year at this time.
I was brought back to reality when I awoke again to winds and ice in the morning.
Did I mention that’s not the way it should be?
The fact is it doesn’t matter what I think reality should be. Reality is reality, and it doesn’t care whether or not I like it.
Many entrepreneurs have trouble coming to grips with “reality.” They think, “I’m really good at what I do. In fact, I’m better than the guy down the street. It’s not fair that he is doing better than I am!”
Living legend Dan Kennedy said the following that changed my life, “It’s more important to be a master marketer than it is to be a master of your craft.”
No, that’s not an easy concept to accept. It’s probably not “fair.” In a perfect world, the best person at delivering their service should be the most successful, but that’s not reality.
I challenge you to focus more on becoming a master of sales and marketing in 2022. I promise that if you do that, you’ll have a more profitable year than you will otherwise.
Kick butt, make mucho DEEnero!
Dave “Don’t Let it snow, let it snow, let it snow” Dee
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