After a world wind tour, I arrived back in ATL on Saturday night. But lo-and behold, my bag did not. Somehow it was  routed to Detroit – which I found odd since it was tagged with first-class “priority” tags.

No need to panic though. It arrived last night at 4:00 a.m.

Anyhoo, that night after seeing the musical “Avenue Q” (meh), Karen and her son wanted to get a bite to eat at an Atlanta staple, Waffle House. If you’re not familiar with this establishment, it’s a low end diner type of place that serves very inexpensive food. This would not have been my first choice but, what the heck, I was outnumbered.

My two companions ordered waffles and hash browns, both of which Waffle house are famous for. Does your fearless leader follow suit? Of course not. He orders steak and eggs. Yep steak and eggs at Waffle House. I was told this was a bad idea not only by Karen and her son but by the waitress as well.  Do I listen? Of course not.

I then make the mistake of asking if the steak could be cooked medium rare. Our waitress looks at me like I am a total idiot, which at this point is arguable, and says, “This ain’t no five-star restaurant. It’s Waffle House. You can have it medium well.” She said this half tongue in cheek and made my dining companions burst out in hysterical laughter.

I got the point and it reminded me of a simple philosophy when it comes to selling stuff.

You need to make sure you have an air-tight message to market match if you expect to get the results you want. You can put together a dynamite pitch but if you present it before the wrong audience, you’re going to struggle.

To put it another way, if you have a Waffle House audience, selling a gourmet filet is going to be tough and vice-versa.

Wanna learn more about how to attract your ideal customer. This free book will show you how. Race over here and get it now.

Kick butt, make mucho DEEnero!

Dave “Scattered, Smothered & Covered” Dee