Let’s start today’s “episode” of Eternal Truths with a little game of mind to mind communication.
I am thinking of two, simple geometric shapes, one inside of the other, like a square with something else inside. Naturally, don’t think of a square since I just mentioned it.
Click here to see if you read my mind and then continue reading.
Regardless of whether you got the shapes precisely correct, that shape holds the secret to your success when it comes to marketing.
Dan Kennedy gets credit for the marketing triangle, which codifies long-held marketing principles that there are three sides to effective marketing.
First is target the right market for your products or services.
Second, is crafting the right message that appeals to the wants, needs, and desires of the market you target.
Third, is to deliver your message using the right combination of media.
Your humble servant, Dr. Dee, added the circle around the triangle, which represents timing.
To get the desired response from your marketing efforts, you need to send the right message, to correct target market, using the right combination of media, at the right time.
If you’re marketing efforts are producing the reasonable results you were expecting, then it means that one or more of the above four elements are off.
The question is, how do you overcome the issue of timing? According to the late Chet Holmes’ research, three percent of potential buyers at any given time are ready to buy now?
Tomorrow in part four of this “mini-series,” I’ll let you know how to solve the “timing” problem by following yet another “eternal truth.”
Dave “You Too Can Read Minds” Dee
P.S. Missed an episode or want to binge-watch them? Your wish is my command.