“How long should my presentation be?”

Short answer:

If you’re doing a webinar, your offer and call to action should happen before the one-hour mark.

After that, you can go into Q&A and weave in additional CTAs—but the initial pitch should land before people start checking the clock.

Now here’s the more valuable answer:

It’s not about how long your presentation is. It’s about whether it’s boring or engaging.

When I speak to sell from someone else’s stage, I want 90 minutes—because I know I’ll close more.

I’ve done four-hour livestreams that pulled in hundreds of thousands in sales.

The length is irrelevant… if the audience is still with you.

The keys?

• Make it infotaining.
• Deliver with passion.
• And especially for virtual presentations, set expectations up front.

Let them know how long it’s going to be.

Then earn their attention minute by minute, by being more engaging than anything else they could be doing.

The real secret is this:

Your presentation’s success isn’t about time…it’s about tension.

Keep the right emotional tension alive, and they’ll stay.

Blow that tension too early, and they’re gone.