Wanna know how you can get your prospects to climb over each other to buy what you’re selling? Then step right up because Dr. Dee will show you how.
The late, great Dean F. DuVall sold tens of millions of dollars worth of stuff in his lifetime, and he wasn’t shy about charging premium prices for a few pieces of page stuck in a binder.
One of his courses, “The DuVall Penultimate Progressive Mail Order Program,” had a list price of $10,000.
For that, you received 46 pages of information in a plastic combed binder. (I just went into my library to get the course to make sure I was being accurate.) Yes, I did buy it and a ton of other stuff from the grand master, but I most certainly didn’t pay 10K for it.
Good ole Dean settled on a pricing strategy that created a buying frenzy whenever he implemented it. He would have some of his “super-premium” info products priced outrageously high; then, occasionally and for a limited time, he would dramatically drop the price. I believe Dean dropped it to $1,000 for the product mentioned above. When he did, I couldn’t hightail it fast enough to my mailbox to place my order.
One of the keys to creating a stampede of buyers is to build up the value of what you’re selling believably. The key word is believable. You need to justify the value you built up, or your prospects will call B.S., and you will lose credibility and sales.
Most speakers simply give a value to each component in their offer and then add them up. That works, but it’s kindergarten stuff. In my advanced training, I give you more sophisticated and elegant, more powerful strategies.
Oh, and in case you’re wondering, I made a lot more DEEnerothan the $1,000 I paid for the information, even more than if I had paid the 10K. But that’s another lesson for another day.
Kick butt, make mucho “DEEnero!”
Dave “Happy Friday” Dee
P.S. Next Tuesday at 5:00 pm ET, I’m doing a live webinar where I’ll show you how to sell more of your products or services in 75 minutes than you now do all month. If that sounds good to you, please save your spot here.