The “easy button”

I’m writing to you from a stunning suite at the Four Seasons in Chicago. Later today, I’m doing a live, four-hour micro-launch with my private client Michael Rozbruch.

A “micro-launch” is a format I created where an information marketer broadcasts live over the Internet for four hours and sell his or her product in what can best be described as a combination of a platform sales presentation, talk show, an infomercial. The micro-launch is a powerful way to generate mid-six figures in sales in one-day.

Notice that I didn’t say it was an “easy’ way to produce mid-six figures in one day. Granted it is a heck of a lot easier than digging ditches and far easier than the traditional product launch model, but there is work involved.

Michael is a great client because he puts in the work. Most people want to get results like he does but doesn’t want to do what it takes to make it happen. They are looking for that elusive “easy button” that when you push it, money starts rolling in. These folks want the results without paying the price.

Putting in the time and effort to get the results you seek is not something the woo-woo crowd talks about when they reference the “law” of attraction. It’s okay not want to do what’s necessary to reach an outcome provided that you aren’t delusional and think you’re going to achieve that outcome.

Determine what you want and then decide if you’re willing to pay the price.

Kick butt, make mucho DEEnero!

Dave “Rozbruch Rocked It” Dee

P.S. Want to rock it like Rozbruch? Start by upgrading to VIP status here: