Yesterday, Karen I drove past what we believe to be a new, tiny convenience store near us. We don’t know what it is for sure because there is no signage other than two banners that read “Grand Opening.” We both predicted that this store wasn’t going to last.
Karen asked me why so many business owners think they will succeed if they don’t focus on marketing and sales. The answer is simple: They believe the lie of “if you build it they will come.”
Listen, I used to believe that lie. When I was a struggling magician, I was being told to practice, practice, practice. The lie was that if I just got good at my craft, I’d be successful.
It’s no different for any professional services provider. The doctor, lawyer, financial advisor, etc. don’t get much, if any schooling in marketing and sales. They are taught the craft of what they do, and many of these professionals genuinely believe that they are entitled to success because they are excellent at what they do.
Hey, in a perfect world, maybe the very best service provider would be the most successful, but that is not the reality we live in. The truth is that the best marketer and closer makes the most money.
Naturally, I’m not suggesting that you shouldn’t be excellent at what you do. If you’re great at closing sales but can’t deliver on your promises, then your success will be short-lived. But, being a top pro isn’t a competitive advantage until your customer, client or patient uses your service. And, for that to happen, you need to close the sale.
If you want to get really good at selling and maintain your professional status, so you’re not perceived as a salesperson, the Dave Dee Inner Sanctum VIP program provides the very best monthly coaching and training for making that happen. Join today and get instant access to a bonus Masterclass that could as much as double your sales. Go here now:
Kick butt, make mucho DEEnero!
Dave “Sell To Succeed” Dee
P.S. On Thursday, my new book “Sales Stampede” is officially released. When you get it, you will be invited to a comprehensive advanced training where I am going to share with you SYSTEM for attracting and converting a steady stream of your very best customers, clients, and patients. Stay tuned for more details.