I went to see a Chinese medicine doctor at the Kamalaya Resort. It was part of my package,

This wasn’t your typical checkup. Instead of a blood draw or fancy tests, the doctor took my pulse, asked a series of questions, and even had me stick out my tongue. (Yes, apparently, your tongue is a window to your health.)

Here’s the wild part: after just those few observations, she told me almost the exact same thing my Functional Medicine doctor back in the States did about my kidneys. (Nothing catastrophic, mind you, but something worth strengthening.)

Then, with her serene demeanor, she prescribed Chinese herbs specifically designed to support and strengthen my kidneys. I could practically hear my Functional Medicine doc nodding in approval all the way from the U.S.

It was a moment that reinforced just how powerful credibility is. This doctor didn’t need to sell me anything. Her expertise, calm confidence, and ability to pinpoint the issue immediately built trust.

And this is the lesson for us all when it comes to our own businesses: credibility isn’t something you declare—it’s something you demonstrate.

When your prospect sees your expertise in action—when they feel that you get them and can diagnose their problem better than they can articulate it themselves—you don’t need to “sell” them. You’re already positioned as the solution they need.

But here’s the rub: credibility doesn’t just magically happen. It’s earned through consistent actions, proven expertise, and how you present yourself.

This month’s Inner Sanctum newsletter dives deep into how to build unshakable trust and authority with a Signature Credibility Report—your ultimate tool for attracting high-value clients.

Kick butt, make mucho DEEnero!

Dave “Tongue Tells All” Dee

P.S. The January issue goes to print on the 31st. Don’t miss your chance to discover how to establish trust, build authority, and let your expertise do the heavy lifting for you. Join here: www.davedee.com/innersanctum