Yesterday, I had my first hot oil massage.
It started with the therapist handing me a sarong to wear. Now, I’ve never had to deal with a sarong before, but I figured, “How hard can it be?”
Apparently, harder than I thought.
I managed to get it on—though “on” might be a generous term—but I must have tied it so wrong that when it came time to take it off for the massage, I couldn’t.
It was stuck.
The therapist, ever polite and professional, stepped in to help. With her beautiful Thai smile, she untangled my attempt at sarong origami and reassured me, “I’ll teach you how to wear it properly after your massage.”
And true to her word, she did.
The massage itself? Incredible. Relaxing, restorative, everything you’d hope for. But what stuck with me most wasn’t just the massage—it was her professionalism. She handled my sarong mishap with such grace that I felt no embarrassment, only gratitude for her expertise.
This brings me to the real takeaway: credibility.
Credibility isn’t just about what you do; it’s about how you do it.
The therapist didn’t just perform a massage; she created an experience that reinforced her skill and professionalism. Her calm, kind demeanor in an awkward situation made me trust her even more.
In your business, this is exactly what builds client confidence, when you combine expertise with empathy and create an experience that makes clients feel cared for, your credibility skyrockets.
And the best part? When you’re credible, you don’t have to rely on pushy tactics or over-the-top persuasion. Your clients will naturally trust you because your actions back up your expertise.
Kick butt, make mucho DEEnero!
Dave “Sarong Situation Resolved” Dee
P.S. This month’s Inner Sanctum newsletter is your step-by-step guide to creating a Signature Credibility Report that builds trust, establishes authority, and attracts high-value clients. The issue goes to print on January 31st—don’t miss it. Join here: www.davedee.com/innersanctum