Good lord, my wife is ODD.

She just returned from an 18-day trip to South Africa and was telling me about a safari she went on.

It sounded cool until she started talking about a “game” the guides had them play. (If you are eating anything right now, do not continue reading.)

They handed each person on the safari a pellet of giraffe poop, had them all put it in their mouths and then see who could spit it out the furthest.

I kid you not, my friend.

To their credit, or insanity, the guides participated in this lovely “sport.”

What does this have to do with selling, you inquire?

Simply this:

Being an authority and getting compliance from your audience is the key to getting them to do what you want them do. The safari guides were authorities and had their guests following their instructions throughout their adventure so when this disgusting request was made, the folks complied.

Damn, I was looking forward to kissing Karen too. Not so much now.

Kick butt, make mucho DEEnero!

Dave “Grossed Out” Dee

P.S. Here is the wife climbing up a mountain in South Africa.