Yes, Karen and I are late to the party, but we recently starting watching Lucifer on Netflix. (One of us is addicted to it. I won’t say which one, but I’ll give you a hint. The addicted person does not give him or herself the title of “Doctor” when they clearly are not one.)
At some point in every episode, Lucifer looks into someone’s eyes and asks them what they truly desire. Because of his powers, people are compelled to tell him what they really want. Naturally, this puts Lucifer in a commanding position to influence them.
My guess is you don’t have “devilish” powers, but that doesn’t make it any less necessary for you to discover what your prospect wants to buy.
If you’re not attracting enough leads, look at your messaging. Is what you’re saying hitting the heart of what your prospects want?
Understand this:
Your prospect doesn’t want to buy to “vehicle” used to get the outcome. They want the outcome, and that is what you should be selling.
For example, professional service providers don’t want to learn how to create one-to-many presentations from me. They want more leads and clients.
When selling “belly-to-belly,” you can find out specifically what’s most important to your prospect by asking questions – provided that you’ve developed a rapport with them.
But, whether you’re selling one-to-many or one-to-one, finding out the outcome your prospect wants and their reasons why is mission-critical to your success.
Kick butt, make mucho DEEnero!
Dave “Doctor” Dee
P.S. If you want to increase your sales, income, and powers of persuasion, then becoming a Dave Dee Inner Sanctum VIP should be near the top of your to-do list. Get the details here: