Today we continue the series about how to generate high-quality appointments with prospective clients in a systematic way.

If you still need to complete parts one through three, check out my blog at www.davedee.com.

So far, we’ve covered the following:

Step #1: Identify precisely who your target market is and what piece of information they would love to get access to.

Step #2: Create a simple, dedicated landing page offering the information in exchange for their name and email address.

Step #3: Deliver the information in an easy-to-consume format.

Step #4: Drive traffic to a landing page.

Step #5: Follow up with all leads with an email with a personal feel.

Step #6: Send at least one infotaining email per week to your prospects.

That is a must if you want to turn leads into appointments, and not sending at least one email to your list of prospects is a marketing sin.

If you did nothing else but consistently send your list an infotaining email every week of the year, you would increase your sales and lower your client acquisition cost.

“Infotaining” means that you are delivering quality information your target market is interested in, in an entertaining way.

There are several ways to accomplish this. One of my favorites is the story-based email. I’ll write about something happening in my life or the news and tie it into the “lesson” I want to make, which leads to whatever I’m selling.

The advantage of telling personal stories is you add your personality to your marketing, and your prospects get to know you over time. That builds the know, like, and trust factors. It also helps remove you from being viewed as a commodity.

It’s a new year, my friend. So if you’re not sending a weekly email to your list, why not start this week?

Kick butt, make mucho DEEnero!

Dave “Happy New Year!” Dee