There were two interesting comments in the chat from the webinar I did this week. Both were similar in tone.
The first was how email marketing isn’t that effective anymore and how much better text is.
The second was that lead magnets no longer work well because people are afraid of phishing and viruses.
What’s funny is that both of the folks disproved their opinions by the very fact that they were watching the webinar along with 494 other people.
You see, email marketing is what got them to register for the webinar, and the webinar was a lead magnet!
It’s the same when prospects ask me if short-form webinars really work when setting up consultations to sell high ticket services when they are talking to me because they watched one of my short-form webinars.
Everyone is entitled to their opinion, but someone’s opinion does not negate facts.
One of my favorite Jim Rohn quotes sums it up perfectly:
“Sincerity is not a test of truth. We must not make this mistake: He must be right; he’s so sincere. Because it is possible to be sincerely wrong. We can only judge truth by truth and sincerity by sincerity.”
One week from today, I will take the stage along with my co-host Julie Steinbacher to deliver not our opinions about what it takes to get more clients, increase your profits, and grow your business, but FACTS about what’s working.
Then we will help attendees create a step-by-step action plan that will take them from where they are to where they want to be.
If you already have your ticket, get excited because this will be the single most impactful event you have ever attended.
If you don’t have a ticket, get virtual or in-person access here:
Kick butt, make mucho DEEnero!
Dave “Just The Facts Ma’am” Dee