The endorsed mail strategy is one of the most reliable ways to generate leads. Although it’s “old school,” it is as effective today as it was “back in the day.” Maybe even more so since almost no one is doing it.
Here’s how to do it:
Step #1: Find someone whose “circle of influence” includes your target market.
Step #2: Ask them to mail a letter to the people inside their circle endorsing your business. Explain that you’ll write a letter for them to approve and pay all the costs.
Step #3: Print the letter on their letterhead, have it signed by them, and send it in their envelope with a live stamp.
Step #4: Ten days after the first letter goes out, you send a follow-up letter referencing the endorsed letter and make the irresistible offer again.
Nearly everyone misses step four, but it’s one of the secrets to increasing results. In some regulated industries, the endorser can’t share their mailing list with you. In that case, you can have a neutral party, like a mail house, send the letter, so you never get the list.
Not all endorsers will agree to the second mailing, and that’s fine. However, offering reciprocal mailings when appropriate increase your chances of getting a “yes.”
Yes, siree Bob, the endorsed mailing is still a powerful strategy, but the faster, less expensive, and more effective way to do it is with endorsed webinars.
The fundamental technique remains the same, but if you follow my step-by-step process, you’ll capture the leads for future follow-up, you’ll get a lot more prospects to schedule appointments with you, and it’s easier to get joint venture partners to agree to do it with you.
In February’s Inner Sanctum “Sales Arcana” print newsletter, I share how to find joint venture partners, how to approach them so they say “yes” to endorsing you, the three main endorsed webinar frameworks, and how to choose the one that’s right for you.
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Kick butt, make mucho DEEnero!
Dave “Old School-New School” Dee