As you can tell by the subject line, I wanted to send you into the weekend with a “feel good” message.

I first learned the information marketing business from a dude named Jeff Paul.

Jeff got into trouble when he went over to the “dark side” of information marketing and starting producing these crazy-ass infomercials with bikini-clad women fawning over dudes who were supposedly making big buckaroos online.

Despite that, Jeff was an excellent copywriter and knew how to write copy that pulled in orders. One of his secrets was to tap into the PAIN his market feels.

Kennedy’s classic copywriting formula is: State the problem. Agitate the problem. Solve the problem.

Jeff took it a step further and said, you should: State the problem. Agitate the problem. Dig in a knife and twist it, so they were “bleeding from every orifice. THEN solve the problem.

Does that make you feel “icky,” grasshopper?

If so, why?

Does it feel manipulative to you?

Hey, as I’m fond of saying, ‘The difference between manipulation and persuasion is intent.”

If you know what your prospects want, needs, and desires and your product or service solve a problem for them, NOT being as persuasive as possible means you are doing a disservice to your prospect and your wallet.

Amp up the pain, and then present your solution. Not only will you close more sales, but you’ll also have happier, more loyal customers.

A quick note before I bid you adieu:

The online seminar I did last night about the “business breakthrough blueprint” was powerful, my friend. I revealed stuff I’ve never talked about before, got personal, and gave life-altering content (or at least the stuff that’s worked for my private clients and me.).

I RARELY to this, but I’ll be doing a couple of encore presentations over the next couple days, so if you missed it, you’d have a second chance to tune in. I’ll send you an email with the times a little later today.

Kick butt, make mucho DEEnero!

Dave “Dig In The Knife” Dee