“The Ballad of Jed Clampett” – what a classic television show tune – and it’s instructive too.
In the words of the immortal, Ricky Ricardo, “Let me ‘splain, Lucy.”
The Beverly Hillbillies theme song has all of the elements of an excellent core story.
When you develop your core story, you want to follow the same structure: Here is how things were before, something was a catalyst for a change, and here is what happened as a result.
By the way, you don’t have to tell a personal transformation story. This story-telling structure is just as reliable if you are telling the core story about you and your business.
Developing your core story is mission critical. You will use it in your marketing materials, on your website, and of course in your sales presentations.
A compelling core story that connects with your audience sets you apart from your competition and helps you escape the commodity business trap.
So start refining your core story. You’ll have a yabba-dabba-doo time – guaranteed.
Kick butt, make mucho DEEnero!
Dave “Sixties TV Shows” Dee
P.S. Check out my book “Sales Stampede” for a more in-depth discussion on crafting your core story.
PPS. If you conduct seminars for entrepreneurs and want to maximize your profits as well as increase your audience’s satisfaction rate, I’d be interested in talking with you. Send an email to Karen at email@example.com and put in the subject line, “Dave Speaking At My Event,” and then tell us about who your seminar is for, the dates, and the projected attendance. We’ll then set up a call to discuss further.
Dave Dee is the author of the new book, “Sales Stampede” that shows you how to create and deliver signature presentations from the stage or via webinars that sell your consultations, products, or services like magic. For more information and to grab your copy, CLICK HERE now.