You might have heard about Dan Kennedy, but you have probably studied direct response marketing. Referred to as the godfather of magnetic marketing, Kennedy has influenced generations of businessmen, marketers and business executives with effective result-oriented strategies.
I am Dave Dee. I have been a close collaborator of Dan Kennedy who is the Chief Marketing Officer at GKIC, his own company. During over four years I was in command of launching products, establishing marketing campaigns, and delivering speeches globally all under the tested truths of Kennedy.
My career was so different before I joined GKIC as CMO…
From Magic to Marketing with Dan Kennedy
I never ever was in the boardroom because I was on the stage playing out as a professional magician and mentalist before being on the boardroom with Dan. My work beginnings were humble at best, working only a handful of shows a month, until I bought out sales and marketing systems owned by Dan Kennedy.
Using the tricks that Dan suggested, I increased 3 shows a month to 25 shows a month within 90 days. That change not only increased my income but also changed my whole perception of business.
Later, when I joined GKIC as CMO in the company of Dan Kennedy, I was provided with a personal seat to observe him teaching, consulting, and coaching entrepreneurs. I felt like completing a masters degree in marketing, persuasion, and business startup success.
Dan Kennedy’s Core Business Lessons
It was an education being able to work directly in the dreams of Dan Kennedy. The top three lessons I learnt are the following:
- Marketing Is a System, Not a Slogan
Dan Kennedy helped me to realize that marketing is beyond advertisements or brands. It is an entire mechanism, which attracts the customer, retains them, and grows the business. That is the essence of Magnetic Marketing- foreseeable techniques that are appealing to customers as a magnet.
- Personality: The BIG Weapon.
Dan showed us how the ideal marketing is directed to personality. Corporate messages are generic and they do not get through. The thing that really sells is when you display your true character. It is the reason that I am now assisting clients in developing more professional as well as highly personal presentations.
- One-to-Many Selling Creates Scale
Among the greatest concepts that have come out of Dan Kennedy is one-to-many selling, that he is almost able to sell a room, a webinar, the whole audience rather than an individual. This lesson has been the backbone of my career and I have been able to teach the entrepreneurs how to sell on stage, through video, and in high stakes presentations by using ethical influence and convincing stories.
Carrying Forward the Magnetic Marketing Legacy
In order to teach business owners and executives today, I teach them the strategies that I used when I was learning business with Dan Kennedy. Whether it is keynote or practical training, I focus on making entrepreneurs learn:
- One-to-many selling techniques
- Direct response marketing systems
- High-conversion sales presentations
- Magnetic Marketing principles adapted for today’s world
I also embrace a special touch with The Unseen; this is a keynote experience of mind-reading, mindset and motivation. It is a purpose-driven performance: it is aimed at assisting audiences to think differently, sell authentically, and develop in a strategic manner.
And should you be seeking a speaker or consultant who has not only studied under Dan Kennedy, but also was his CMO, it is my pleasure to recycle these winning strategies to your business or in your event.
Why Mentioning Dan Kennedy Matters
Why is my association with Dan Kennedy so important? This is due to the fact that all my systems are designed based on time tested systems that have proved to be effective in numerous industries and markets. It is not mere theory- this is the Magnetic Marketing model that has seen thousands of entrepreneurs expand their businesses. My interactions with Dan Kennedy are not just a chapter in my professional life, but now, it became the basis of all things I teach now.
FAQs
- Who is Dan Kennedy?
Dan Kennedy is a foremost direct-response marketing authority, writer, and presenter. He is the author of Magnetic Marketing and a mentor of thousands of businesspersons globally.
- What was it that Dave Dee did with Dan Kennedy?
I also worked as the Chief Marketing Officer (CMO) in GKIC, a company of Dan Kennedy, where I planned and developed marketing campaigns, product introduction, and events.
- What is Magnetic Marketing?
Magnetic Marketing Magnetic Marketing is the curious and proprietary system created by Dan Kennedy to create predictable, consistent and profitable marketing strategies with no hope or luck involved.
- What lessons of Dan Kennedy influenced the career of Dave Dee?
The principles of Kennedy changed my life and now I am no longer the struggling magician who used to teach one-one selling strategies but now I do teach one-to-many selling techniques and I am a successful entrepreneur, marketer and keynote speaker.
- Is it possible to pay Dave Dee to speak or consult?
Yes. My services include keynote talks, sales education and consulting to exploring entrepreneurs and companies seeking to increase sales by using direct-response marketing and Kennedy-style approaches.