“It was the best of times; it was the worst of times…”
That opening to the book, A Tale Of Two Cities, is a classic. It grabs your attention and immediately draws you into the narrative.
Yesterday I was being interviewed about creating presentations that sell and talked extensively about the importance of the opening.
It doesn’t matter if your presentation is for 1 or 1,000 people or if it’s in print or verbal; your first few sentences set the tone for the rest of your pitch.
You’ve heard the saying, “You only have one chance to make a first impression,” correct? It’s the same for your opening to a sales presentation.
Your opening sentences either capture your prospect’s attention or cause your prospect to lose interest and tune out.
Work on crafting your opening to make your audience sit on the edge of their seat, and your sales at the end will automatically increase.
Speaking of experiencing a sales increase, I’m doing something for next week you’ll want to participate in…guaranteed. 🙂
Kick butt, make mucho DEEnero!
Dave “Charles Dickens Rocks” Dee