Kalia tells me I am a movie snob (and a food snob), and maybe I am. I just don’t like to waste time on mindless drivel that doesn’t move me emotionally.
And therein lies an important message regarding one-to-many selling, whether in person or via online media. You must engage people’s emotions if you expect them to buy.
Why do so many business owners who do “workshops” or “dinner meetings” fail to get people to make appointments after their talk? Why do folks who have good products or services get lackluster results when they do webinars?
The truth is, there are many reasons, but one chief reason is… They are BORING. They give a dissertation on facts and figures and features and benefits – but they do not make the audience FEEL anything.
You want to take your audience on an emotional journey that includes fear, anger, happiness, love, etc. The more emotions you make them feel, the more you will sell.
Kick butt, make mucho DEEnero!
Dave “The Snob” Dee