Have you ever felt like an outsider looking in? I did last week in Palm Beach.
Karen and I went to this fantastic French bistro. After a lovely dinner and a nice bottle of wine, we decided to go to the Halloween festival that was in square right outside the restaurant to people watch.
There was a chain link fence around the perimeter of the square so we exited the restaurant to the right to find the entrance. No go. We went right but found no entrance. Three twenty something’s joined us on our journey to get into the festival. We went up, down, and around but to no avail.
Finally, after many failures, we found the entrance but at this point, Karen and I said screw it and had Lyft bring us back to the hotel so I could watch the World Series.
The organizers shouldn’t have made it so difficult to buy a ticket to get in. And by evidence of the small crowd inside the festival, we weren’t the only ones who had such difficulty.
The “sales prevention” department rears its ugly head in almost every business. From broken links on websites (I’m guilty, your honor) to poorly trained front desk staff who lose sales on the phone daily, sales are seeping through your business every day.
Most business owners are oblivious to this fact and think that their problem is not enough leads. They pour more and more money into lead generation which only compounds the problem of “sales leakage.”
I’ve said it many times before, but it bears repeating. If you want to increase your bottom line profits, then put your energy into your sales process. Why not start by doing an audit of your sales prevention department?
Kick butt, make mucho DEEnero!
Dave “Outside Looking In” Dee
P.S. This Wednesday, Dave Dee Inner Sanctum VIPs are getting a bonus training with my wife and CFO Karen. We will be discussing a little talked about but important aspect of business success finances and operations. Through strategic moves, Karen has dramatically increased our PROFITABILITY. She is going to share what she did and we’ll also talk about what it’s like working with your spouse. Get on the VIP train now by going here: