A year or so ago, I wrote an email about how I hate Mexican food and this, mi amigo, is the exciting sequel.

As a foodie, Mexican food as I knew it, offended my taste buds. It lacked the nuances of taste that I love in other types of cuisine. Give me any of the Asian cuisine, French and, of course, the king of all cuisine – Italian, any day of the week.

But, last night I was coerced by my family into going for Mexican food. As I was looking at the menu, I noticed a dish I had never seen before – Molcajete. (Come to find out, that refers to the stone tool the food is served in.)

I asked our waiter about the dish and he explained it was authentic Mexican. I don’t think I’ve ever had authentic Mexican, other than when my friend Darcy makes tamales from scratch at Christmastime.

Whenever I hear the word “authentic” at a restaurant that is exactly what I want. For example, it’s always exciting to discover a Chinese restaurant that has a “secret” Chinese menu. So I placed my ordered and waited skeptically for my meal to arrive.

I’ve got to tell you, it was pretty darn tasty! I especially liked the grilled cactus. As I was eating and enjoying Mexican food, it hit me. I don’t like ANY type of cuisine that isn’t authentic.

Give me real Chinese food over the syrupy American version any day of the week! Give me an authentic Vietnamese noodle soup with liver and other bits and pieces that most people won’t touch.

Yep, I like authentic food and guess what?

Your audiences can spot your authenticity or lack thereof from a mile away. They know whether you sincerely believe in the message you’re giving and the product you’re selling.

How strongly do you believe in what you’re speaking about?

Also, you need to be authentically you when speaking.  Are you doing that or imitating someone else?

That’s what makes my speaker training different than other people’s. I don’t try to make you a facsimile of me but rather a stronger, more powerful version of yourself.

Authenticity in what you say and who you is a key to powerful, presenting, persuading and closing the sale.

Adios.

Kick butt, make mucho DEEnero!

Dave “El Gringo” Dee

P.S. Want to know how to attract customers, clients or patients who will love working with the authentic you? Here’s the mindmap that’ll show you how.