Armageddon is about to happen in Atlanta.
The aliens are invading and soon will land.
Of course, I’m talking about the dreaded SNOW!
That’s right, kemosabe, we may get up to THREE WHOLE INCHES.
Batten down the hatches my brothers and sisters!
I went to the grocery store last night to buy ingredients for the big Italian family dinner I’m making tonight and people were going nuts buying milk, eggs and bread. The store was packed and the carriages were overflowing.
Folks are getting prepared to hunker down.
Although comical, there is an important sales point to be made and that is one of preparation. Before doing a sales presentation, whether it’s one to one, on a webinar or in-person in front of a group, preparation makes the difference poor and outstanding sales results.
There are three types of preparation:
- Understanding who your audience is and what they desire. There is nothing more annoying to a prospect when someone trying to sell them something has not done their research. Know thy audience.
- Knowing your pitch. You need to practice, drill and rehearse that bad boy so it becomes second nature to you. Someone should be able to be able to wake you up in the middle of the night and have you reel off your presentation.
- Mental preparation. This is HUGE and an often overlooked area. You need to have a “pre-show” ritual. That is something you do to get mentally in the zone before you present.
Okay, it’s time for me to arm myself and my family as we wait for the impending doom.
“Arm yourself with what?”, you ask.
Shovels, man. Shovels.
Kick butt, make mucho DEEnero!
Dave “Let It Snow” Dee
P.S. I’ve got one spot left for a private client who wants a killer sales presentation built for them. If you’re interested, shoot me an email at firstname.lastname@example.org with details about your biz. If I think we might be a good fit, we’ll set up a call and explore the possibilities.