I’m writing to you overlooking the streets of Paris. Karen and I are about adventure out for the day. Tonight we’re going to a Burlesque show in the Latin quarter.
But before all of that happens, I wanted to send you a quick email with a strategy that will give you a substantial competitive advantage if you sell professional services. Very few independent professionals know about this, and those who don’t know how to make it work.
That’s a shame because you are viewed as an expert at a higher level plus, you can use what I’m about to tell you to book more consultations and close more sales.
So what is the strategy?
It’s to create a signature information product.
I’m not talking about selling an info-product. You are going to create it and give it away to your clients and prospects.
Inner Sanctum VIP, Linda Sherfey, gives her info-product away as a fast action bonus for people who book a consultation with her.
Inner Sanctum VIP, Don Golden, uses his info-product as part of the sales process when he does a consultation. Prospects receive the product when they become clients.
My good friend and business partner in another business, Julie Steinbacher wrote a short book on gratitude that she gives to prospects who schedule a consultation with her after a webinar.
Having a high-quality information product gives you the advantage of being able to offer a bonus and therefore create a genuine “Godfather offer.”
The question you might be asking is, “How to go about creating one?”
No need to fear, Dr. Dee is here!
In the March masterclass, I’m releasing to Dave Dee Inner Sanctum VIPs on Sunday; I reveal “How To Create A Kick-Ass Info-Product In One-Day.” You will discover my precise, step-by-step framework for creating a first-class product you’ll be proud of and that your prospects and client will love.
The clock is ticking on your opportunity to get this masterclass and all of the Inner Sanctum VIP benefits. Go here now:
Kick butt, make mucho DEENero!
Dave “Time for a croissant” Dee
Dave Dee is the author of the new book, “Sales Stampede” that shows you how to create and deliver signature presentations from the stage or via webinars that sell your consultations, products, or services like magic. For more information and to grab your copy, CLICK HERE now.