Aren’t you tired of all of the fake marketing people are doing?

Here’s a small sample of what I’m talking about.

• Fake Amazon best-selling books.
• Fake awards given to entrepreneurs who pay for the privilege.
• A recorded webinar designed to trick prospects into thinking they’re live.
• Fake gurus spouting gross sales instead of profits or entirely made-up numbers.
• False or misleading claims.
• Sales gurus recording fake sales calls to show how great they are at closing.

I could go on, but I’m sure you get the point.

The easy way to gain short-term success is to be fake, but it won’t last.

What sells in the long-term is authenticity. It’s showing your prospects that you are a true expert and that you care about them. It’s about helping people solve their problems and reach their goals instead of enriching yourself and inflating your ego.

Rant over.

Kick butt, make mucho DEEnero!

Dave “Keep It Real” Dee

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