An error in thinking when it comes to lead generation - Dave Dee

An error in thinking when it comes to lead generation

“I am generating many leads with my (short-form webinar, book, pdf, video, etc.), but no one is booking appointments.”

I hear that a lot, so let’s clear up some misconceptions because by grasping what I’m about to tell you, you’ll end up getting more bang for your marketing buck and more clients – in the long run.

The purpose of a lead magnet is first and foremost to get ideal prospects to “raise their hand” and show you that they’re interested in what you’re selling. The fact is that the majority of the leads you generate are not ready to take the next step and schedule an appointment with you.

Only a tiny percentage of new prospects are ready to buy. So thinking that your lead generation magnet isn’t working because people aren’t immediately wanting to meet with you is misguided and can stop you from following up consistently and over time.

The truth is that prospects will schedule appointments with you when they’re ready, not when you want them to. They’re on their timetable, not yours. That’s why consistent follow-up is crucial to your success. When you understand that you’re playing the “long game,” lead generation becomes a capital investment, not an expense.

I’m not saying that you shouldn’t try to convert leads into appointments with your lead magnet. You should because there’s no reason not to go after the low-hanging fruit in most cases. (Although making prospects “jump through hoops” before meeting with you is also effective. I’ll talk about that in another DEEmail.) But, to abandon a lead magnet that produces quality leads just because those leads don’t immediately convert is, as the late-great Jim Rohn would say, “Mistake colossal.”

Kick butt, make mucho DEEnero!

Dave “Conversion Takes Time” Dee

P.S. Get more clients in just 5 minutes. Subscribe to my daily DEEmail, discover secrets for increasing your sales, and receive a copy of my exclusive “Virtual Selling Secrets” blueprint. Click here to get it.

About the Author Dave Dee

Dave Dee is the author of the new book, “Sales Stampede” that shows you how to create and deliver signature presentations from the stage or via webinars that sell your consultations, products, or services like magic. For more information and to grab your copy, CLICK HERE now.