Kinda an obnoxious subject line, wouldn’t you say?
It’s also a trick question. Let me ‘splain, Lucy.
Many moons ago, I wrote a daily email that was jam-packed with “hardcore teaching.” That’s what the gurus said you should do. “Move the free line,” was the mantra. “Give them your best stuff for free, and then they will want to buy from you,” was their battle cry.
B.S.
My open rates weren’t great and neither were my sales when I followed this advice.
That all changed when email marketing master Matt Furey, set me straight by telling me to make my emails entertaining, tell stories, and have a single “payoff” for the reader.
Who makes more money teachers or entertainers?
My best stuff, and hardcore teaching, while still done in an entertaining manner, is reserved for people who put their money with their mouth is and show that they’re serious about increasing their sales by investing in my stuff.
On Wednesday for example, Dave Dee Inner Sanctum VIPs are going to receive a Masterclass on how to use sales hypnosis and subliminal persuasion in their sales letters, videos, emails – any marketing materials.
The deadline for you to upgrade your status and by doing so, increase your profits is tomorrow.
Take care of this now while it’s still fresh on your mind:
Dave “Entertain and Sell” Dee