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Part 2 – The system

On Monday, I outlined a simple but highly effective system that will get you more appointments with A-list prospects in 2023 and beyond. Here it is: Step #1: Identify precisely who your target market is and what piece of information they would love to get access to. Step #2: Create a simple, dedicated landing page offering the […]

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Change of plans

The best-laid plans of mice and men… Kalia had been planning our trip to Massachusetts for the holidays for months. Coordinating flights with as many kids as we have isn’t an easy task. Then Covid hit. It didn’t hit us, but we were exposed to someone who got it bad. So it was decided that […]

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If you celebrated Christmas or Hannukah, I hope you had a wonderful holiday.

This week, I’m outlining a simple but highly effective system that will get you more appointments with A-list prospects in 2023 and beyond. Today is an overview. Starting tomorrow, we’ll dive deeply into each element of the system. Step #1: Identify precisely who your target market is and what piece of information they would love […]

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Dan Kennedy couldn’t understand this.

One of my most influential mentors is living legend Dan Kennedy. I am fortunate to know him personally and have done a lot of work with him. (We’ve sold millions of dollars worth of stuff together.) One day before one of the one-day launches I created at GKIC, Dan and I talked in the green […]

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What’s your tiny voice saying to you?

Most people wouldn’t allow other people to speak to them in the same way they talk to themselves. Can you relate? I can. I’m by far my harshest critic, and that’s okay up to a point because it can help you strive to improve, but at some point, that little voice goes from being a […]

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My year of crashing and burning

This email is difficult to write, but it contains an important message that I hope helps you. The worst periods of my life were when I went through my divorce and immediately after that. I was an absolute wreck. Anyone who thinks depression isn’t real and that a truly depressed person should “snap out of […]

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Which comes first?

Yesterday, I wrote that progress and transformation in my business ALWAYS have been preceded by a change/upgrade in my thinking. Your belief about whether you can achieve something is mission-critical because if you don’t believe it, it’ll be unlike that you’ll take sustained action to make your thought a reality. However, the quicker you take […]

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The thing that’s holding you back

So, this email doesn’t have one lick of content, but it might end up being the most email you read this year if you want to get more clients. Here’s why… The thing that’s holding you back is not a lack of techniques or strategies; it’s your thinking. If your B.S. meter is going off […]

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A great way to start your weekend

You’ve heard me say that when you do your call to action at the end of your presentation, you want to give your audience specific instructions about what you want them to do. Here is a HILARIOUS 3-minute clip where Brian Regan, my favorite comedian, talks about instructions on the Pop-Tarts box. Also, make sure […]

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U2 is right, but this is deadly to your business.

I’m not the biggest U2 fan in the world, but I like their song “One.” Here are some of the lyrics. One love, one blood One life, you got to do what you should One life, with each other Sisters, brothers All of that is true, but having “one” of almost anything in your business […]

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A counter-intuitive approach to attracting more clients

Yesterday, I talked about generating high-quality prospects instead of strictly focusing on the number of leads you’re attracting. Here’s one way to do it: In your lead generation marketing, including your ads, reports, videos, landing pages, etc., you want to clarify who you want and don’t want to respond to your marketing. Let’s say you’re a financial advisor and […]

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A non-sales technique to fix your selling woes

An Inner Sanctum VIP posed the following problem to me during a Q&A call. He was getting appointments but not closing many of them. After I asked some probing questions, we discovered that many of the prospects he talked to were unqualified. The truth is they shouldn’t have been on his calendar. That’s the folly […]

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