Karen is a big superhero fan, so over the weekend, we went to see the new Avengers movie. I fell asleep – twice.
I don’t get what the appeal of those types of movies are. The “action” I find boring, the storylines dumb, and the characters uninteresting. (What the heck is up with the damn talking raccoon. How ridiculous!)
But you know what?
My guess is you don’t give a hoot what I think about the movie – especially if you’re a fan. And I know for a fact, the producers of Avengers aren’t losing sleep over my “review.” They are partying all the way to the bank.
And that’s my point, kemosabe.
You do not have to appeal to everyone to be massively successful. In fact, if you make your marketing generic, so it appeals to the masses, you will struggle to attract clients, and you’ll have difficulty getting paid the fees you desire.
The reason for this is that you will appear to be like every other business in your category, and therefore you’ll be viewed as a commodity.
One of the best ways to establish your uniqueness is with personality-based marketing. When you sell you instead of just the service you offer, you automatically stand out from your competitors.
And the very best personality marketing method is speaking. Period over and out. Aside from having your own television show, doing presentations either in person or online gives you a huge competitive advantage and, done right, sets you up at the go-to authority and expert.
My book Sales Stampede shows you precisely how to create a presentation that sells. If you don’t have it yet, get it here:
If you already own it reread it and implement.
Kick butt, make mucho DEEnero!
Dave “Kinda An ‘Iron Man’ Fan” Dee
