Dave Dee

All posts by Dave Dee

The backdoor marketing strategy

If you embrace and act on what I’m sharing into day’s DEEmail, it could be a game-changer for you, so please read it carefully and think about it deeply. My good friend, and superstar financial advisor Don Quante, created a multi-million dollar per year business focusing on long-term care even though those clients typically don’t […]

Read More

Shhh, I’m not here!

I have a confession to make. I’m at a luxury resort in the north Georgia mountains. Karen and I will be indulging in massages and visiting wineries over the next few days. And yes, Georgia has a lot of excellent wineries. The truth is, I wrote this DEEmail along with the rest of them on […]

Read More

Today is a special day

Today is one of my favorite days of the year. Why? Because it’s the day that the love of my life was born. Yep, Karen turns ___ today. (Being the intelligent man that I am, I’m not filling in that blank!) Every year, Karen receives a generic birthday card from our insurance agent. The card […]

Read More

I don’t understand what the hype is about

It was quite a weekend. I got to go dress shopping with Karen, and then we went to one of her favorite types of restaurants, a “ramen bar.” Ramen. I don’t get it. It’s noodles in broth with some stuff in it. (Fortunately, Karen gives me her pork belly.) Some people are very passionate about […]

Read More

Say what?

Okay, I’m going to end the week on a bit of a rant, but it contains words of wisdom that’ll have you pocketing a LOT more DEEnero if you take them to heart. For the past couple of days, I’ve been talking about copywriting. Some of our more unedumicated clan seem to think that they don’t […]

Read More

Gary Halbert’s process for creating killer copy

The late great “Prince of Print,” Gary Halbert taught a four-step process for writing copy that produced astonishing results. And because I’m a sweetheart of a guy, I’m sharing it with you here. Create a “features sheet.” This includes all the features of the event down to minor details. Create a “benefits” sheet that has all […]

Read More

The advice I gave to my son

My stepson Drew is writing his personal statement for college applications. He asked me to read it, and quite frankly, it wasn’t well written. Here is the advice I gave him that applies to all forms of persuasive writing. “Drew, excellent writing comes from the heart and not the head. It’s not about technique or […]

Read More

The sadness that is…

My beloved Miami Dolphins experienced another humiliating defeat on Sunday. It was ugly with a capital “U.” The team looked unprepared on both sides of the ball. Did they even practice during the week? It sure didn’t look like it. Legendary football coach Vince Lombardi said, “Practice does not make perfect. Only perfect practice makes […]

Read More

A great way to start your weekend

You’ve heard me say that when you do your call to action at the end of your presentation, you want to give your audience specific instructions about what you want them to do.   Well, here is a HILARIOUS 3-minute clip where Brian Regan, my favorite comedian, talks about instructions on the Pop-Tarts box. Also, […]

Read More

My new favorite webinar platform

My friend, Frank Kern, texted me this week to ask about webinar platforms – specifically Demio. Here’s my response: — The Good: Super simple to use. REALLY easy. Excellent if you want to incorporate recorded video. Dynamic CTA button. No download is necessary for registrants. Nice chat/Q&A feature. (Can show questions on the screen.) Can […]

Read More

On what do you base your opinion?

There were two interesting comments in the chat from the webinar I did this week. Both were similar in tone. The first was how email marketing isn’t that effective anymore and how much better text is. The second was that lead magnets no longer work well because people are afraid of phishing and viruses. What’s […]

Read More

But what if I don’t have any leads?

As I tell everyone, I’m not a lead generation expert, but I still get asked questions about that topic. For example, during “The Phoenix Phenomenon” webinar, I taught a couple of strategies for converting old leads into clients,” and a participant wrote in the chat that my strategies wouldn’t work for her because she didn’t […]

Read More
1 2 3 73