The wife and I have an obsession – the HBO series, “Game of Thrones.”

We were late to the party and only started watching it a few months ago but have already caught up.

Yes, it is a sickness but it sho is fun.

Anyhoo, one of the characters on the show said something very profound that I paused the show to write it down. Here ’tis:

“Belief is so often the death of reason.”

Man, is that true.

We all have conditioned beliefs about how things are and how they work. Sometimes our belief is so strong that even when presented with strong evidence to the contrary, we defend our belief.

This can be deadly in selling and in business.

We need to question and test all of our rules and beliefs – especially if they are based on industry norms. Oftentimes, your biggest breakthroughs will come from doing something completely different than “how it’s done in my industry.”

A cool idea that I’ve done on a number of occasions is to type into Google the opposite of what you current believe.

Before setting my goals last year, I decided to type in “Why you should not set goals.” What I discovered was fascinating and lead me to a major breakthrough in how I plan my year.

So what do you believe that you might want to question?

Kick butt, make mucho DEEnero!

Dave “Your Grace” Dee

P.S. Big news on a project I’ve been working on for months is coming tomorrow. You’re going to dig it.