“It was the best of times; it was the worst of times…” That opening to the book,  A Tale Of Two Cities is a classic. It grabs your attention and immediately draws you into the narrative.

It doesn’t matter if your presentation is for 1 or 1,000 people, nor does it matter if it’s in print or verbal; your first few sentences set the tone for the rest of your pitch.

You’ve heard the saying, “You only have one chance to make a first impression,” correct?  It’s the same for your opening to a sales presentation.

Your opening sentences either capture your prospect’s attention or cause your prospects to lose interest and tune out.

Work on crafting your opening so it makes your audience sit up on the edge of their seat, and your sales at the end will automatically increase.

If you want to take it to another level, then how you say what you say is important. In fact, your tonality, pace, and intonation can have more impact on your audience than the words you say.

We’ll talk more about that tomorrow. Now it’s time for me to hop on a bike and tour the island of Nantucket.

Kick butt, make mucho DEEnero!

Dave “Charles Dickens Rocks” Dee

P.S. Thursday is the next Webinar Mastery Members group Q&A call. If you are interested in joining us as I help folks create their own short-form webinar funnel to attract prospects and convert them to appointments, reply to this email with the subject line “Webinar Mastery,” and I’ll get you the details.