Lordy, lordy.

Well, that certainly wasn’t fun.

On Friday afternoon, amid two promotional deadlines, our merchant account stopped working. Yep, 37 orders were all rejected. Recurring orders were a no-go as well.

Fortunately, Karen and the Amazing Jessica were on this like white on rice and set up a temporary back-up system we had in place so that orders could be processed.

First thing this morning, Karen called our merchant account company, to see what they deal was. You see, we have an extremely low refund and chargeback rate, follow all best practices, and been with the same company for over a decade.

I won’t bore you with the nitty-gritty details, but the bottom line is it was a mistake caused by something I did in 2002. (Yes, you read that date correctly.) Our merchant services provider was as stunned as we were because “You are one of our favorite clients.” We’re getting it all sorted out, and we should be good to go by the end of the day.

Here are two questions for you:

What are the mission-critical operational parts of your business? Do you have a back-up plan in place in case one of them fails?

We’ll be asking and answering those questions on tomorrow’s weekly DEEWORLD team call, for sure.

Kick butt, make mucho DEEnero!

Dave “Whew!” Dee

P.S. On a MUCH more exciting note, later today, at 8:00 PM ET, to be precise,  I will be sending you an email you’ll definitely want to open and read. No, I’m not selling anything, but that email will contain a BIG announcement.